Google begins selling print ads
Thursday, September 1, 2005
Google, which has become one of the internet's most influential companies by selling online advertising, has expanded past cyberspace Wednesday when it began reselling print ads in technology magazines.
In a small-scale experiment, the first print-based venture for the company, Google bought pages of advertising in magazines such as PC Magazine and MacAddict and sold portions of each page to smaller companies. Undoubtedly, Google expects profits to come from a higher rate of resale.
The first publication to carry such advertising is the September 6th issue of PC Magazine. It contains a single page with five smaller ads, each with the caption "Ads by Google", which is well-known to Internet users.
This page runs near the cover, and some of Google's clients are grateful for the exposure that the program has enabled. Most popular magazines run advertising smaller than a full page closer to the back.
- Verne Kopytoff. "Google selling print ads" — , September 01, 2005
- Mike Shields and Stephanie D. Smith. "Google Buying Print Ads; Reselling Space to Its Search-Based Ad Network" — , September 01, 2005
|The text of this article has been released into the public domain. In the event that this is not legally possible, this article may be used for any purpose, without any condition, unless such conditions are required by law. This applies worldwide. Copyright terms on images, however, may vary, so please check individual image pages prior to duplication.
Please note that this only applies to Wikinews content created prior to September 25, 2005. All content created after that date is released under a Creative Commons license which is mentioned at the bottom of each article. This is currently the Creative Commons Attribution 2.5 License.