Talk:BC design club president comments on Olympic mascots; sales brisk

Raw response

I asked Mark for his opinion, here's what he said... -- Zanimum 22:27, 8 December 2007 (UTC)

Many people love them. Obviously some don't. Kids seem to adore them. But as a professional designer, I am trying to keep an open mind and try to consider the big picture and audience before judging them too quickly.

The mascot design was a very difficult problem for the VANOC 2010 planning committee — and a very important project with lots at stake. Unlike during the original logo competition, VANOC chose to not engage in an open, speculative contest, but rather came to the Society of Graphic Designers for assistance and guidance, followed our recommendations and engaged in a thorough, thoughtful, fair and comprehensive design competition and process. They had our full cooperation and support and we encouraged all GDC members to participate.

I would have likely designed something different, although I had suggested using BC mythology, such as a Sasquatch, to capture the imagination of a predominantly young international audience. But I think the result of VANOC’s careful design process is a solution that captured BC’s spirit, culture, attitude, geography, wildlife, athleticism — even mythology — in a clever and friendly way. Quatchi, Miga and Sumi are respectful of BC aboriginal heritage without alienating all Canadians.