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"Halo 3" creates new opening day record

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Thursday, September 27, 2007

Shane Kim and "Master Chief" at the launch at a Best Buy Store, Manhattan, New York.
Image: Gamerscore Blog.

The long awaited finale in the "Halo" series, "Halo 3", has beaten the previous record of opening day sales held by "Spiderman 3" of US$151 million. In the United States, "Halo 3" got $170 million worth of retail sales in the opening day alone.

The game by Bungie Studios is available in 37 countries, which means the exact opening day figure will be much higher.

More than one million Xbox Live subscribers logged on to play "Halo 3" against each other over the Internet in the first 20 hours of launch, according to Microsoft Game Studio's corporate Vice-President, Shane Kim.

In comparison, "Halo 2", only sold $125 million on its first day of retail sales back in 2004. The first two "Halo" games have sold a combined total of 15 million copies.

It has been reported that Microsoft spent millions of dollars on marketing the third installment of the popular "Halo" series.

"Halo 3" was launched on September 25 at midnight in each time zone, New Zealand being the first country to play the game, followed by Australia.


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This page is archived, and is no longer publicly editable.
Articles presented on Wikinews reflect the specific time at which they were written and published, and do not attempt to encompass events or knowledge which occur or become known after their publication.

Got a correction? Add the template {{editprotected}} to the talk page along with your corrections, and it will be brought to the attention of the administrators.

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Note that some listed sources or external links may no longer be available online due to age.

The text of this article is licensed under the terms of the Creative Commons Attribution 2.5 License
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