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Saturday, June 11, 2005
BSkyB, the UK television broadcasting and transmission company, faces a serious rival bid from Setanta Sports for the rights to broadcast Premiership football. BSkyB, which dominates the satellite TV market, has held the rights to the broadcast Premier League games since 1992. They paid £1.02bn for its current three year contract.
Setanta has approached the managing director of BSkyB, Trevor East, with the intention of luring him to Setanta to lead the acquisition of sports rights. Mr East, who's contract runs out soon, has not yet made a decision, but should he decide to sign a contract with the Irish station, it would be a massive boost to their ambitions.
Setanta initially started out by broadcasting GAA games to Irish people living abroad particularly in the US. Today, backed by an investment by AIG, it is pursuing an ambitious plan to grow its business - it currently broadcasts the Scottish Premier League and earlier this week it bought control of North American Sports Network. North American Sports Network broadcasts baseball, NFL football, basketball and Nascar motor racing outside the US. Also in the planning stages is a European sports station for the US market.
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This page is archived, and is no longer publicly editable.
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Please note that due to our archival policy, we will not alter or update the content of articles that are archived, but will only accept requests to make grammatical and formatting corrections.
Note that some listed sources or external links may no longer be available online due to age.
The text of this article has been released into the public domain. In the event that this is not legally possible, this article may be used for any purpose, without any condition, unless such conditions are required by law. This applies worldwide. Copyright terms on images, however, may vary, so please check individual image pages prior to duplication.
