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CBS to invest in Electric Sheep Company

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Monday, February 26, 2007

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The officials from CBS stated on Monday that the company is going to invest in virtual world content developer Electric Sheep Co., which develops 3D properties in several virtual worlds like the one called Second Life.

In recent months corporate investors are paying more attention to virtual worlds. This is mainly due to the fact that the audience is shifting from TV to Internet. Another advantage of virtual worlds is that they can help in marketing products and promoting brands.

The Interactive President of CBS, Quinsy Smith, sees the virtual worlds as platforms for the next generations. The Chief Executive of Electric Sheep, Sibley Verbeck, mentioned in an interview that the company has the goal of helping entertainment companies to gain their clients from virtual worlds like Second Life. Then Electric Sheep will provide more entertainment experiences for clientèle. With money invested by CBS, Electric Sheep plans to develop software that will create virtual worlds for mainstream consumption.

Electric Sheep developed several projects for CBS, including "The L-Word in Second Life". CBS also filmed a commercial within Second Life in order to promote its show called "Two and a Half Men."

Currently Electric Sheep is developing inside Second Life a Star Trek-themed area for CBS.


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This page is archived, and is no longer publicly editable.
Articles presented on Wikinews reflect the specific time at which they were written and published, and do not attempt to encompass events or knowledge which occur or become known after their publication.

Got a correction? Add the template {{editprotected}} to the talk page along with your corrections, and it will be brought to the attention of the administrators.

Please note that due to our archival policy, we will not alter or update the content of articles that are archived, but will only accept requests to make grammatical and formatting corrections.

Note that some listed sources or external links may no longer be available online due to age.

The text of this article is licensed under the terms of the Creative Commons Attribution 2.5 License
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