The advert depicts Duffy cycling through a supermarket during a concert she was performing in. Eighteen viewers complained because she was not wearing reflective clothing and her bicycle had no lights. Four other viewers complained because they believed children could copy her actions.
ASA upheld Coca Cola's argument that the ad was supposed to reflect Duffy's fantasy and her escape from the pressures of celebrity and that children would realise cycling around a supermarket was not a realistic idea.
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Note that some listed sources or external links may no longer be available online due to age.
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