French fashion brand Lacoste announces limited-edition logo change from crocodile to endangered animals
Saturday, March 3, 2018
On Wednesday, French sports clothing brand announced producing a limited edition of featuring top-ten as the logo, instead of the company's usual crocodile logo, in a measure to protect those animals, partnering with the (IUCN).
Lacoste announced partnering with IUCN at the. Proceeds from the sale would be donated to the IUCN, online magazine reported. The collaboration was a part of IUCN's "Save our Species" (SOS) programme.
The endangered animals to feature on the polo shirts were:, , , , , , , , , and .
The limited edition polos were to be produced in the count of the endangered animals, meaning 30 shirts featuring the vaquita, a mammal found near the, would be produced as only 30 vaquitas are believed remaining. In total, 1775 polos featuring an endangered animal as the logo would be produced.
Lacoste was founded by tennis player and in 1933 and their crocodile logo was never changed until now, in the 85-year-history of the clothing brand.
|Vaquita||30||Gulf of California ()|
|Burmese roofed turtle||40|
|Northern sportive lemur||50||Northern|
|Javan rhino||67||( )|
|California condor||231||United States|
|Anegada ground iguana||450||( )|
- Note: Statistics from Lacoste's website
- "The crocodile leaves its iconic spot" — , March 3, 2018 (date of access)
- "French sportswear company replaces tenacious beast with endangered species" — , March 3, 2018
- Cody Jones. "Lacoste hopes to save endangered species with polos" — , March 2, 2018
- Ali Morris. "Lacoste crocodile logo replaced by endangered species" — , March 2, 2018
- AFP. "Lacoste swaps its crocodile for logos of endangered species" — , February 28, 2018
- "Teaming up with Lacoste to champion awareness of threatened species conservation" — , February 28, 2018