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Germans and Arabs establish a search engine that competes with Google

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Wednesday, April 26, 2006

In the city of Riyadh, Saudi Arabia, Seekport, a German and Saudi founded technological company, began to start on a web-search engine dedicated to the Arabic language called Sawafi. According to Arabic marketing officials, it is predicted to compete with the popular web-search engines, such as Google or Yahoo. Sawafi's goal is to be as successful as the Chinese web-search engine, Budai, which in China, which has made a great improvement to its marketing businesses. Although internet access is low in the Middle East, Sawafi wishes to reach the other Arab communities in North America or Europe.

Sources

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  • New Arab search engine to challenge Google — Reuters, April 27, 2006
  • Search engine to target Arabic speakers — Reuters, April 26, 2006


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