Google re-opens online word processor service
Monday, August 21, 2006
According to published reports and information posted to the Writely.com website and blog, the service has re-opened its Writely account beta program.
The Writely beta was launched in August 2005, and Google acquired the Writely technology on March 9, 2006. The core Writely service provides a free online collaborative word processor which is widely viewed as an alternative and potential competitor to more traditional locally-run word processing software.
The service has claimed that thousands of people had previously registered for the service exclusively driven by word-of-mouth and the Writely blog. Shortly after being acquired by Google, the company greatly restricted the service and maintained a future customer sign up waiting list.
Writely re-opened its beta service on August 17, 2006. According to the company's blog, the timing of the re-launch was due to a positive product review on CNET combined with persistent email requests asking the service to re-open. Additionally, Writely is planning to make its service available as part of the Google Account sign-in sometime on the near future.
A number of industry sources have speculated on why Google chose to issue a press release on August 17, 2006 touting its involvement in a Star Trek convention and failed to release any information on the Writely beta re-open. While Google has proven reticent to release and publish product information in the past, the lack of any published information for the Writely beta re-open has generated a greater than usual number of web posts and articles addressing the subject.
Sources
- Rene LeMerle. "Google's Sneaky Re-Release of Writely" — Ineedhits.com, August 21, 2006
- Rachel Rosmarin. "Office 2.0 Redux" — Forbes.com, August 21, 2006
- Jason Lee Miller. "Google Opens Writely, Forgets To Tell Somebody" — WebProNews, August 18, 2006
- Press Release: "Google Makes Trek to Las Vegas; Lands at Creation Entertainment's 40th Anniversary Star Trek Convention" — Google, August 17, 2006
- Elsa Wenzel. "Type and travel: Web-based word processors" — CNET, August 11, 2006
- Jen Mazzon. "Writely so" — Google Blog, March 9, 2006
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