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What does: '1.5 times lower' mean?

What does: '1.5 times lower' mean?

Explaining prices like this seems confusing and silly to me.

"Samsung was expecting to set a price 1.5 to 2 times lower than the iPad.".

94.76.232.202 (talk)‎02:20, 8 September 2010

The price will be 1.5 times cheaper than the iPad.

—Mikemoral♪♫‎02:28, 8 September 2010
 

Sounds like they will GIVE you money equal the price of an iPad ( 1-(2x1) = -1 ). Why not say "half the price of the iPad" if that is what is meant?

144.32.89.120 (talk)‎12:27, 8 September 2010
 
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