William Salice, creator of Kinder Surprise eggs, dies at 83

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Sunday, January 1, 2017

On Thursday, William Salice, credited with creating Kinder Surprise eggs, died at age 83 in Pavia, Italy because of a stroke, according to his foundation "Color Your Life Campus". Salice had worked with the businessman Michele Ferrero in the 1960s, the creator of the Nutella cream and owner of Ferrero Rocher. Ferrero died in 2015.

A halved Kinder Surprise chocolate egg, revealing a plastic cannister containing a toy.
Image: Mysid.

In 1974, Kinder Surprise was launched with plastic toys, which are sold within the eggs to surprise children. Due to this, the sale of Kinder eggs is prohibited in the US. A 1938 US law prohibits the sale of food containing objects in its interior. It is also prohibited in Chile, due to an obesity-reduction law brought in last year. Last year a three-year-old girl died in France, swallowing the plastic toy.

In 2007, after his retirement, Salice founded Color Your Life Campus from his retirement bonus of 400,000 in Italy. It aims to help young people between the ages of thirteen and eighteen discover and develop their own talents. Salice's career spanned 46 years.

Since 2013, the Kinder Surprise Company has been taking care of continuing the manufacture and processing of chocolate eggs. According to the company, the chocolate egg has 32% milk and 15% cocoa in its composition.


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