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Sony refreshes VAIO brand for business and entertainment

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Thursday, July 31, 2008

The "VAIO Experience 2008" Press Conference in Taiwan.
Image: Rico Shen.

From the middle of July, Sony Corporation refreshed their senior laptop brand VAIO from "Video Audio Integrated Operation" to "Visual Audio Intelligent Organizer". According to Sony Taiwan Limited, this refreshment is an attempt to relocate the laptop consuming market for business and entertainment factors.

In the "VAIO Experience 2008" press conference in Europe, Sony promoted their new product series for different populations including BZ for business, FW for home entertainment, Z for ultra-slim, and SR for complex applications.

Different with past series, Sony added "Clear Bright" screening technology for high-definition display, and "full-carbon production" features. BD-burning and Intel Centrino 2 processing technologies will be featured in all the new models. For security issue, Sony also embedded fingerprint system to prevent personal data to be stolen. Continued from TZ series, innovative designs including "Green Power Button", "Situational Switch" are also added in newly-launched series.

"Due to consuming market differences, Sony only promoted BZ series in Europe and America but not included Asia. Although the TICA Show in Taipei will be different, functionality will be the greatest issue when a consumers choose a notebook [computer] before buying." addressed by executives from Sony Taiwan Limited, during the "VAIO Experience 2008" press conference in Taiwan.

  • Sony VAIO Z at Wireless Japan 2008. Image: Hirotaka Nakajima.
    Sony VAIO Z at Wireless Japan 2008.
    Image: Hirotaka Nakajima.
  • The Green Power Button (power on). Image: Rico Shen.
    The Green Power Button (power on).
    Image: Rico Shen.
  • The Green Power Button (power off). Image: Rico Shen.
    The Green Power Button (power off).
    Image: Rico Shen.
  • Situational switch button at VAIO Z. Image: Rico Shen.
    Situational switch button at VAIO Z.
    Image: Rico Shen.
  • The barebone sample of Sony VAIO Z (without isolated keyboard). Image: Rico Shen.
    The barebone sample of Sony VAIO Z (without isolated keyboard).
    Image: Rico Shen.


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Wikinews
 This article features first-hand journalism by Wikinews members. See the collaboration page for more details.

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This page is archived, and is no longer publicly editable.
Articles presented on Wikinews reflect the specific time at which they were written and published, and do not attempt to encompass events or knowledge which occur or become known after their publication.

Got a correction? Add the template {{editprotected}} to the talk page along with your corrections, and it will be brought to the attention of the administrators.

Please note that due to our archival policy, we will not alter or update the content of articles that are archived, but will only accept requests to make grammatical and formatting corrections.

Note that some listed sources or external links may no longer be available online due to age.

The text of this article is licensed under the terms of the Creative Commons Attribution 2.5 License


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