5. Inverted pyramid
Now that you've chosen a news event, and read your sources, it's time to write your headline.
Tell the most important and unique thing
. You want a descriptive and enduring headline.
Avoid generic titles like "Los Angles bank robbed"; find the unique angle of the story you're writing. Perhaps "Trio robs Los Angeles bank, escapes on motorcycles".
Keep it short
. Don't try to fit everything into the headline — just the most important and unique thing.
Use verbs, present tense, active voice
. Draw the reader into the action.
"Kangaroo attacks Mumbai crowd", not "Mumbai crowd attacked by kangaroo", nor "Kangaroo attack on Mumbai crowd".
Use downstyle capitalization
— "Powell to lead U.S. delegation to Asian tsunami region".
Write in a neutral point of view
— headlines should not be biased in tone or word choice.
Avoid jargon and meaningless acronyms
— write for a general, international audience.
Use comma, not 'and' or '&'
— "Huckabee, Obama win Iowa caucuses".