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Monday, July 11, 2005
The former managing director of BSkyB, Trevor East, has been appointed director of sport at Irish sports TV company Setanta. Prior to working for BSkyB Mr. East, 54, was head of sport at ITV for 22 years. The new role will involve gaining the rights to different sports events, and possibly even the premiership.
Setanta initially started out by broadcasting GAA games to Irish people living abroad particularly in the US. Today, backed by an investment by AIG, it is pursuing an ambitious plan to grow its business - it currently broadcasts the Scottish Premier League and earlier this week it bought control of North American Sports Network. North American Sports Network broadcasts baseball, NFL football, basketball and Nascar motor racing outside the US. Also in the planning stages is a European sports station for the US market.
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This page is archived, and is no longer publicly editable.
Articles presented on Wikinews reflect the specific time at which they were written and published, and do not attempt to encompass events or knowledge which occur or become known after their publication.
Please note that due to our archival policy, we will not alter or update the content of articles that are archived, but will only accept requests to make grammatical and formatting corrections.
Note that some listed sources or external links may no longer be available online due to age.
The text of this article has been released into the public domain. In the event that this is not legally possible, this article may be used for any purpose, without any condition, unless such conditions are required by law. This applies worldwide. Copyright terms on images, however, may vary, so please check individual image pages prior to duplication.
