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EU launches channel on YouTube

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Berlaymont Building (European Commission) Brussels, Belgium.
Image: JLogan..

Wednesday, July 4, 2007

This weekend the European Commission launched its own channel on YouTube, a highly popular website for distributing videos made by its users.

Margot Wallström, the Commission Vice-president responsible for the communication strategy of the EU, explained that the channel on YouTube will be used to distribute informational and promotional videos about the EU.

YouTube allows users to create a "channel" in which to upload a series of videos in a dedicated, user-specific directory. The EU had used online videos before, but they did not catch on with a larger audience.

At the time of writing (July 4, 2007 at 21:25 UTC), the channel contained 47 videos, which were watched approximately 2.5 million times in total. A controversial video entitled "Film lovers will love this!" garnered over 1.8 million views alone. The video contains short segments of several successful movies whose production was funded by European Commission, the segments show couples undressing, kissing and reaching orgasm. It is intended to promote knowledge about the Media Program of the European Commission and its results.


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Articles presented on Wikinews reflect the specific time at which they were written and published, and do not attempt to encompass events or knowledge which occur or become known after their publication.

Got a correction? Add the template {{editprotected}} to the talk page along with your corrections, and it will be brought to the attention of the administrators.

Please note that due to our archival policy, we will not alter or update the content of articles that are archived, but will only accept requests to make grammatical and formatting corrections.

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